Don’t “Taste the Rainbow”


“Taste the Rainbow” has been the tagline for Skittles candy for many years. Last month a class action lawsuit was filed in the US District Court for Northern California against Mars, the producer of Skittles candy. The lawsuit states that Skittles are “unfit for human consumption” due to a potentially harmful colorant used in Skittles known as titanium dioxide.

The popular, brightly colored, fruit-flavored candy, rated America’s #1 non-chocolate candy, has been available in the US since 1979, and has experienced unprecedented growth in recent years.

Mars promised in 2016 to eliminate all artificial coloring from their candy within 5 years. However, Mars continues to use titanium dioxide in Skittles. This chemical, which gives the candy its vibrant coloring, has not been prohibited by the US Food and Drug Administration. However, studies show that, even in small or accumulating quantities, ingesting titanium dioxide includes risks of developing pathological lesions of the liver, spleen, kidneys, and brain.

Mars conducted market research and found that EU consumers felt strongly about having the chemical removed, while consumers in the US were “not concerned” about the presence of the colorant in their Skittles. Accordingly, Skittles sold in the European Union will not contain titanium dioxide, beginning this month, while no such change will be made to Skittles sold in the US.

What do you think about this lawsuit? What are your thoughts about Mars’ decision to continue using titanium dioxide? Should the chemical be eliminated in all Skittles?

Scott Bonebrake practices personal injury law in Media, PA, and has been a licensed attorney for 27 years. Please feel free to contact Scott if you have any legal questions. You can reach Scott at 610-892-7700, or at